Start here
Founders'
Note How We
Do It Sourcing &
Manufacturing Our
Standards Superfood
Solutions
Start here
Founders'
Note How We
Do It Sourcing &
Manufacturing Our
Standards Superfood
Solutions

HOW IT ALL STARTED

There was a problem in the wellness industry.

Hello there! My name is Vibha and I’m a herbalist. In 2016 I was diagnosed with PCOS and I tried everything to “fix” myself and fast. When I turned to the wellness industry for solutions all I got was a miracle serum that promised to fix my acne overnight or a specialist that told me to just lose some weight.

Tired of the insecurity marketing that came along with the instant fixes and band aid solutions, I turned to herbalism and ancient ayurveda that looked deeper than just the symptoms.

After experiencing the power of adaptogens and herbs, I knew I had to share it with everyone. So along with my husband, Soorya, we set out to revolutionise the modern day wellness industry!

How we’re solving the problem

Address the root-cause,
not just the symptoms.

When we get acne, we often reach for a new serum or drink more water, hoping for a quick fix. But the truth is, our skin reflects our internal health. Often, the root cause lies deeper, in your liver, gut, or hormones. That's why our formulations are designed with this holistic approach in mind. Explore the feature below to see how interconnected our health truly is!

tap on a
health concern

HORMONAL
IMBALANCE
HAIR FALL
ACNE
BLOATING
SLEEP
STRESS
LIVER

During times of stress, your body prioritises making cortisol (the stress hormone that keeps you alert) over sex hormones because its main concern is your immediate safety. This delay in producing sex hormones becomes more pronounced during prolonged high-stress situations, ultimately leading to hormonal imbalances.

The liver is responsible for breaking down estrogen and flushing out any excess that is present in our body. When the liver is overworked, this metabolization process gets delayed leading to estrogen dominance in the body which can cause increased PMS symptoms and irregular periods.

Nutrition
Poor Circulation
Stress

Nutrition significantly influences hair health, and inadequate intake can contribute to hair fall. Protein is particularly vital for hair growth since our hair follicles are predominantly made up of it.

According to Traditional Chinese Medicine (TCM), hair health is closely linked to the state of blood circulation in the body, in a way you can consider hair as an extension of blood. Proper circulation is considered to nourish the body’s tissues, in order to “feed the hair follicles” and thus lead to stronger and healthier hair from within.

Elevated cortisol levels due to stress can prematurely push a lot of the hair follicles out of the growth (anagen) phase and into the resting (telogen) phase of the hair cycle causing shedding.

Liver
Gut
Stress
Hormones

Our skin and liver are connected through the liver-skin axis. An overworked liver struggles to perform its daily task of flushing toxins. Since the skin is the largest excretory organ, when the liver fails to function properly, toxins accumulate and can manifest on the skin.

What we eat can directly influence our skin. If you notice that you normally get a breakout when you eat a particular food or eat food that is not home cooked, it could be a sign that your gut needs more nourishment.

Stress (physical or emotional) can elevate cortisol levels that put our sebaceous glands in overdrive, leading to clogged pores and increased acne breakouts.

If you notice breakouts around your period, or just before around your jawline, there might be a sign that your hormones are imbalanced. Fluctuations or imbalances in androgen levels stimulate sebum production, alter skin cell turnover, and promote inflammation, all of which contribute to acne.

Imbalance in the gut microbiota
Food Intolerances

Certain bacteria in our gut play a crucial role in breaking down fiber. When there's an imbalance in the microbiome, these fiber-breaking bacteria may decrease in number. As a result, undigested fiber ferments and produces gas, which can lead to bloating.

Food intolerances & sensitivities can cause bloating as many times the body may lack certain enzymes to break down the enzymes present in those foods.

Stress
Blood Sugar Management
Gut

Stress, one of the most common causes, puts our body in a 'fight or flight' mode. When our body is in this high-alert state, we cannot prioritize deep sleep, causing issues in our sleep-wake cycle.

Maintaining stable blood sugar levels helps ensure consistent energy throughout the day, which in turn supports a regular sleep-wake cycle. Fluctuations in blood sugar can cause energy crashes, making it harder to fall asleep or stay asleep.

A healthy gut microbiome promotes the production of sleep-regulating hormones such as serotonin and melatonin which are responsible for the sleep-wake cycle.

So, we got some herbs.

Sourcing & Manufacturing

FARM
JAR

We directly source everything we add to our mixes from our farm partners across India & worldwide. Be it the herbs, the fruits, or even the simple plant extracts we use to create the unflavoured protein.

Our blends are manufactured in house to give us complete control over what goes into the mixes. It allows us to maintain the highest quality while ensuring the most cost-effective price for you!

And made sure they met our standards

TESTING

Every batch of our superfood mixes is tested for purity, identity, and composition, so that you can be sure what’s on the label is what you're getting.

We use a third-party FSSAI-approved NABL-accredited lab to check for heavy metals and microbes to ensure you get the cleanest solution for your health needs.

Did You Know?

We update these reports regularly and you can find them on all of our
product pages under ‘third party testing’.

AND FINALLY COSMIX WAS BORN

Superfood mixes for all parts of health - gut, skin, hair, sleep, hormones and even plant protein!

EXPLORE