#CosmixNutritionForAll: Not Just Another CSR Activity
A little less than 2 years ago Cosmix came into existence. Right since the outset, Cosmix has been driven by one important mission: to make the power of superfoods accessible to all - not just the average Indian, but also the children from impoverished regions fighting malnutrition. That’s how the #CosmixNutritionForAll impact program began!
What is this program about?
We have partnered with Anganwadis and The Spirulina Foundation to create spirulina-peanut bars, which are approved by CFTRI. These superfood bars are distributed among the children aged between years two and 12. Currently, the program is active in Kolala - a village in Karnataka. But, our vision is to facilitate this pan-India.
Nutrition is key for physical growth. Not just that, HUGE cognitive development is lost without good nutrition at a young age. Something as simple as good nutrition is all a child really needs to grow, move out of the poverty cycle and make a living for themselves one day.
How do we tackle it?
Rather than treating this as a CSR, our impact program is integrated into our supply chain. The same superfoods used in our mixes go into these bars. This means, we get to buy higher quantities of the highest quality of superfoods, in the most efficient ways possible. Our impact program grows as our business grows, in real time.
CFTRI-approved research shows that spirulina have the capability to tackle malnourishment when administered regularly and at the right age to a child. So, we decided to do just that via spirulina-peanut bars, which we produce and distribute via local anganwadis. The bars are administered according to each child’s specific nutrition needs as per their age and other factors. We also closely monitor their progress and adjust their superfood intake accordingly!
How do superfood bars make a difference?
The bars contain a high concentration of micronutrients. When the body doesn’t have enough micronutrients, the physical and cognitive development are affected. This is ESPECIALLY important to note for kids between 2 to 6 years – as this is when the body’s ability to absorb nutrients/change is HIGHEST.
Of all the herbs and superfoods we had access to, why did we choose spirulina as the star ingredient of the superfood bar we give to the children to fight malnourishment? Spirulina, a wild-grown, edible blue-green algae, is known as an all-in-one source of nutrients and is the most sought-after superfood in the world.
- It is one of the only herbs CERTIFIED to boost immunity!
- It has 3900% more of the immune boosting antioxidant beta carotene than carrots.
- It is THE richest source of complete protein!
- A cup of Spirulina has 64 grams of protein. By comparison, a cup of Whey has 2.1 grams
- It is enriched with vitamins, proteins, essential fatty acids, minerals, and carotenes. It also exerts strong anti-inflammatory, anti-viral, and antioxidant effects too!
Our journey so far
Till date we have distributed over 2,50,000 superfood bars to children, who have been diagnosed as mildly/highly malnourished. So far, we are monitoring and caring for around 1400 kids – a number that we steadily increase week by week. The children will continue receiving these bars, until they are no longer in the danger zone. Our aim is to continue this effort until malnourishment is a thing of the past for the children in our country. It may be a small endeavour today, but we’re not turning back or backing down!
This program is holistic in a way that goes beyond just health. When malnourishment among kids is kept at bay consistently, they not only have the kind of happy, active childhoods every child deserves, but also get a fighting chance at growing up to be equally capable – physically and mentally – to seize life opportunities decades later. All of this has been made possible in most part due to the profusely loyal support of our Cosmix Fam - our users who love Cosmix as much as Cosmix loves them.