If you’ve ever picked up a protein powder and skimmed the ingredient list, you’ve probably noticed a formula so repetitive it could be a school chemistry project:
Protein isolate + Sweetener + Flavoring agent + Emulsifiers + Digestive enzymes = Protein Supplement.
This formula has been the backbone of the protein powder industry for years. And guess what? It works! But just because it works doesn’t mean it can’t be better.
At Cosmix, we didn’t want to simply follow the playbook. We wanted to rewrite it. The result? Our No-Nonsense Plant Protein - a protein powder that’s as much about gut health and clean eating as it is about getting your daily dose of protein. Let’s dive into how this best-seller came to life.
Starting from Scratch
When we first set out to make our protein, we didn’t just look at what was in the industry’s formula - we scrutinized what wasn’t. Innovation at the formula level was almost non-existent. Sure, there was some tweaking happening here and there - like switching from artificial sweeteners to stevia - but the core recipe? Untouched for decades.
Our mission was simple:
- Make protein gut-friendly.
- Use only real, clean ingredients.
- Challenge the status quo.
But how do you challenge an industry formula that’s been working for years? You break it apart, question every component, and build something better from the ground up.
The Building Blocks of No-Nonsense Plant Protein
1. Protein Source: The Highest Quality
We knew we wanted a plant-based protein, but not just any. The typical pea and rice isolates didn’t meet our quality standards. So, we sourced premium pea and rice isolate, to create a complete vegan plant protein and refined them to create smoother, smaller granules that blend seamlessly - offering a texture as close to whey as possible.
2. Flavors: Real Ingredients, Not Lab Concoctions
Most protein powders rely on artificial flavoring because it’s space-efficient (and therefore cost-efficient). But artificial flavors are often highly concentrated chemicals - not what we wanted in your shaker bottle.
Instead, we turned to real ingredients like mangoes, berries, beetroot, and cacao. While these real flavors naturally add a bit of carb content, they’re the good carbs your body needs. Think of it as nature’s way of sweetening the deal!
3. Sweeteners: Monk Fruit for the Win
Sweeteners were another area ripe for reinvention. While most brands have moved to stevia, we wanted to go a step further. Research shows that monk fruit is not only gut-friendlier but also free from the potential side effects linked to long-term stevia use.
4. Emulsifiers? Not For Your Gut
In conventional protein powders, emulsifiers are the glue that binds everything together. But we wanted to eliminate anything artificial, so we swapped emulsifiers for vegan coconut milk powder. This gave our protein its smooth, creamy shake texture without compromising on natural goodness.
5. Digestive Enzymes? Nope. Digestive Herbs
Here’s where we really broke the mold. Instead of enzymes, we developed our own digestive herb blend—a proprietary mix of ginger, fennel, cumin, and fenugreek. These herbs aren’t just easy on the stomach; they actively support digestion and help your body make the most of every gram of protein.
The Formula, Reinvented
Reinventing protein powder wasn’t just about doing something different—it was about doing something better. Clean, gut-friendly, and crafted with real ingredients, it’s everything a protein powder should be and nothing it shouldn’t.
Because when it comes to protein, it has to be No-Nonsense.
